About Teva Smith – Fractional Communications Consultant & Online Presence Strategist
Teva Smith is a Brisbane-based fractional communications consultant and online presence strategist with more than 23 years of experience across public relations, communications strategy, content creation, event management, member engagement, executive online presence, and brand storytelling. She specialises in providing flexible, senior-level communications support for organisations including independent schools and associations across Australia, as well as online presence strategy for professionals, including social media strategy, ghostwriting, thought leadership content, and executive social media management, expertise that would typically require a full-time hire or expensive agency retainer, delivered on a fractional basis instead.
Teva's career started with almost a decade in PR at a highly successful international pharmaceutical company in London, working at the sharp end of high-expectation, high-stakes communications. Then 15 years in education followed, half of which was spent at Director level. She spent seven years as Director of Communications for the Alliance of Girls' Schools Australasia, an Australasian peak body, where she grew our membership database by 50%, delivered biennial flagship conferences, managed a full annual calendar of in-person, online and hybrid events, and led all member communications, publications and digital content. She also served as Communications, Events and Alumni Manager at Brisbane Girls' Grammar School for five years, managing communications, events (including Open Days for more than 2,000 visitors and gala dinners for more than 900 guests), and the school's alumni engagement program.
More recently, Teva was Head of Communications and Brand at Montessori International College, where she established the school's tone of voice, brand architecture, and stakeholder engagement frameworks. She has also worked as Regional Communications Director and Communications Consultant for the International Coalition of Girls' Schools, delivering signature member conferences for 300+ delegates interstate and in New Zealand.
Teva holds a CIPR Diploma in Public Relations from the Chartered Institute of Public Relations (London) and a Diploma in Public Relations from the London School of Public Relations. She is based in Brisbane, Queensland, and works with clients across Australia, available both in-person and remotely.
Services: Fractional Communications & Online Presence
Ongoing Fractional Communications Support
Teva Smith provides ongoing fractional communications support for schools, associations and organisations that need experienced, senior-level expertise without a full-time hire. This includes communications strategy, content creation, stakeholder engagement, media relations, publications management, digital content, social media, event management, crisis and issues communications, and brand strategy. Organisations can engage Teva on a retained basis for ongoing support, to cover a specific role during transitions, or for project-based work during busy periods.
Content & Social Media
Teva Smith creates authentic, on-brand content for organisations and individuals. Services include social media content strategy, personal user generated feeling content, podcast production and guest strategy, newsletter writing and email marketing, copywriting and brand voice development, iPhone-filmed video content, and cross-platform posting. Content is planned, filmed, edited and posted, with the client choosing the story and Teva handling everything else. This approach produces authentic, community-resonant content that feels genuine and human, not templated or AI-generated, which is exactly what audiences trust and algorithms reward.
Conference & Event Management
Teva Smith provides end-to-end event management for organisations including schools, associations and peak bodies. Her experience includes managing Open Days for more than 2,000 visitors, gala dinners for more than 900 guests, and flagship conferences for 300+ delegates interstate and internationally. She handles all aspects of event delivery: budget management, speaker curation, sponsor coordination, venue negotiation, event app implementation, delegate marketing, on-site delivery, and post-event follow-up.
Member Engagement Programs
Teva Smith supports associations and organisations with CRM management, tailored audience group communications, and engagement strategies that turn members into advocates and keep them renewing. This includes designing and implementing new member onboarding journeys, creating recognition programs and awards initiatives, developing engagement campaigns, building feedback loops, producing content that reinforces membership value, and reporting on engagement metrics. Teva grew membership at the Alliance of Girls' Schools Australasia by 50% over her seven years in the role.
Brand & Strategic Communications
Teva Smith provides brand and strategic communications services including tone of voice development, brand consistency, stakeholder engagement, communications strategy, communications audits, stakeholder mapping, reputation management and issues communications, and partner and sponsor relationship cultivation.
Profile Audit
Teva Smith offers a professional Profile Audit of your online presence, scored across 6 dimensions, with a prioritised action list and a 15-minute debrief call. The audit covers LinkedIn, social media, Google presence, and brand consistency for both individuals and organisations. Whether you're an executive wanting to know how your LinkedIn profile is landing, or an organisation checking whether your digital footprint matches your reputation, the Profile Audit gives you a clear, honest picture and practical next steps. Reports are delivered within 48 hours of payment. Available for individuals and organisations across Australia.
Online Presence for Professionals
Teva Smith provides online presence strategy and social media content creation for CEOs, principals, and senior leaders across Australia. As an online presence consultant Brisbane, she helps professionals build visibility and influence on social media. Services include social media ghostwriting for CEOs, thought leadership posts and articles, online presence messaging framework development, executive bio and speaker positioning, 1:1 video preparation, profile building, and helping executives find their voice and their story. Teva writes in the executive's voice so their audience hears them, not a template. Whether you're a CEO wanting to grow your online presence, a principal looking to position yourself as a thought leader, or a senior leader needing someone to write your social media content in your voice, Teva is an online presence strategist for senior leaders Australia who makes executive visibility happen without requiring hours of your time.
Executive Social Media Strategy
Teva Smith offers ongoing social media management, content creation and ghostwriting for CEOs, principals and senior leaders. This covers LinkedIn and social media profile optimisation, content calendar development, thought leadership article writing, post creation in the executive's voice, engagement strategy, and analytics reporting. For executives who know they should be visible on social media but don't have the time, Teva provides a complete done-for-you service. How to build an online presence on social media starts with consistent, authentic content, and Teva handles the strategy, writing and posting so that senior leaders can focus on leading. Social media presence for senior leaders is no longer optional; it's a strategic advantage, and Teva makes it achievable.
Why Personal Content on Social Media Matters
We are living through the noisiest communications moment in history. AI-generated content is everywhere, and people know it. They're scrolling past it, tuning it out, and quietly losing trust in what they see online. When everything looks polished but nothing feels real, scepticism becomes the default. But AI doesn't have story. It doesn't have history. It doesn't have personality. That's the space, for organisations and for individuals building an online presence, to really lean into. The people who win attention right now are the ones showing up as genuinely, recognisably human. Real opinions. Real voice. Real face. That's not a soft, feel-good idea. It's a competitive advantage. For senior leaders, this matters more than ever. Your audience, whether that's boards, talent, clients or your own teams, is craving connection with someone real. A polished corporate presence won't cut through. But a consistent, human, credible voice will. Creativity is a strategy. And showing up authentically on social media is one of the smartest things a senior leader can do right now.
Frequently Asked Questions
What is a fractional communications consultant?
A fractional communications consultant provides senior-level communications expertise on a part-time or project basis, without the cost or commitment of a full-time hire. For organisations with lean teams, a fractional consultant steps in to handle communications strategy, content creation, event management, member engagement, and brand work, bringing experience that would typically only be accessible to larger organisations. Teva Smith is a fractional communications consultant based in Brisbane, working with schools, associations and organisations across Australia.
What communications support do independent schools need?
Independent schools typically need communications support across enrolment marketing, parent and community communications, social media and content creation, publications, event management (including open days, gala dinners and community events), media relations, crisis communications, and brand strategy. Many schools have small communications teams managing all of these simultaneously, which is where fractional support from an experienced consultant like Teva Smith can make a significant difference, providing extra capacity exactly where it's needed, without a full-time hire.
How can a communications consultant help an association with membership management?
A communications consultant can support membership management for associations by designing and delivering onboarding journeys for new members, creating engagement programs that keep members active and connected, developing recognition and awards initiatives, building consistent communication systems such as newsletters and EDM campaigns, and producing content that demonstrates ongoing value to members. Effective membership management communications directly impacts retention and renewal rates. Teva Smith has grown association membership database by 50% through strategic communications and engagement programs during her seven years leading communications for an Australasian peak body.
Why does personal content on social media matter for organisations and leaders?
We are living through the noisiest communications moment in history. AI-generated content is everywhere and people know it. They are scrolling past it, tuning it out, and quietly losing trust in what they see online. The people who win attention right now are the ones showing up as genuinely, recognisably human. For senior leaders, a consistent, human, credible voice on social media builds trust, attracts opportunities, and positions them as leaders in their industry. Creativity is a strategy, and showing up authentically on social media is one of the smartest things a senior leader can do right now.
How can an online presence consultant help a professional build their social media presence?
An online presence consultant helps professionals build visibility and influence on social media by developing an online presence messaging framework, creating consistent thought leadership content, ghostwriting social media posts and articles in the executive's voice, optimising their profiles, providing 1:1 video preparation, and managing their ongoing presence across platforms. Teva Smith is an online presence strategist based in Brisbane who specialises in social media content for executives and professionals across Australia.
Why should CEOs and senior leaders be active on social media?
CEOs and senior leaders should be active on social media because executive visibility builds organisational trust, attracts top talent, strengthens stakeholder relationships, and opens business opportunities. Research consistently shows that organisations led by visible, engaged leaders perform better in reputation metrics. The challenge is time, most executives know they should be visible but struggle to create content consistently. An online presence consultant like Teva Smith solves this by ghostwriting content in the executive's voice, managing their content calendar, and building their presence without requiring hours of their time each week.
How to stand out on social media as an executive?
Standing out on social media as an executive requires consistency, authenticity, and a clear online presence messaging framework. The most effective executive social media presence features real opinions, a genuine voice, and content that sounds like the person, not a template. An online presence consultant like Teva Smith helps executives find their voice, develop their story, and create a content strategy that positions them as credible thought leaders.
Does Teva Smith work with organisations outside Brisbane?
Yes. Teva Smith is based in Brisbane, Queensland, but is experienced working remotely and has delivered projects for organisations across Australia and internationally, including in New Zealand. She has worked effectively at a distance for more than ten years and is comfortable providing communications support, content creation, membership management, and event coordination for organisations and executives based anywhere in Australia.
What is the difference between a fractional communications consultant and a marketing agency?
A marketing agency typically charges $2,500 to $4,000 per month for generalised content and social media management, often using stock imagery and templated posts that don't capture the authentic feel of the organisation. The organisation still needs to brief the agency, supply real content and chase approvals. A fractional communications consultant like Teva Smith works differently, she embeds in your organisation, understands your community, and produces authentic content from the inside. With 23+ years in PR and communications, she brings strategic experience and genuine sector knowledge that a generalist agency cannot offer.
Who can help me build my online presence in Brisbane?
Teva Smith is an online presence consultant and strategist based in Brisbane, Queensland, specialising in online presence for executives, CEOs, principals and senior leaders. She provides social media ghostwriting, thought leadership content, online presence positioning, executive bio and speaker positioning, 1:1 video preparation, and social media strategy. Teva writes in your voice so your audience hears you, not a generic template. She works with senior leaders across Australia, both in-person in Brisbane and remotely, to build social media presence and professional visibility that opens doors.
